Bri Steves first caught hip-hop's attention when Kendrick Lamar brought her out during his set at Made In America Festival in 2018.

In 1999, Kevin Briggs produced “No Scrubs” for TLC. A few years later, he got his nephew, Deante’ Hitchcock into music around the age of 12.

From singing in church as a child to earning 4 Grammy nominations in 2020, Lucky Daye is ready to be the next R&B superstar.

In 2019, Joey Bada$$ announced the launch of his label, Badmind with its first signee, N.A.O Quelly.

Cleveland singer, Alina Baraz released her first official project in 2015 with Urbana Flora, teamed with Denmark producer, Galamatias.

The season 1 winner of Netflix's Rhythm & Flow, D Smoke is looking to be rap's next lyrical superstar.

VanJess started their music career similar to many other artists of this generation, performing covers on YouTube.

As the son of New Edition's drummer and the nephew of one of Marvin Gaye's backup singers, Arin Ray was bound to be a talented musician.

Guapdad 4000 is a man of many names with a great sense of humor and a lot of talent.

TDE's 2018 signee, Reason is just as exciting as his fellow labelmates were when they first signed to the label.

In 2019, Maxo quietly released one of the best rap albums of the year with his Def Jam debut, Lil Big Man.

Philadelphia's Marian Mereba aka Mereba is the first lady of the Spillage Village collective.

Staten Island rapper, Lou From Paradise fka Lou The Human aka Paradise Madman aka Hugh Rackman is the type of rapper that you never know what you’re going to get.

If you are into vibe music, then you need to be listening to Atlanta rapper, Kelechi.

Even if you are not yet familiar with the name Baby Keem, you have definitely heard songs that he has worked on.